Moroccan mobile operator Medi Telecom (Meditel) has signed a deal with Saudi Arabian broadcaster Rotana Media as part of a drive to attract more young subscribers with online entertainment content, Reuters reports.
Rotana, part of Saudi billionaire Prince Alwaleed Bin Talal's Kingdom Holding company, controls 85% of the music market among the Arab world's more than 300 million population and has 60% of its film distribution and production market, according to the article.
The partnership deal with Meditel includes all Rotana content, Rotana Digital Media Chairman Youssef Mugharbil told journalists, whilst the firm plans to strike similar deals with firms in the region and beyond if the venture proves successful.
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